Social Media and its Influence on SEO

Social Media and its Influence on SEO

Most businesses nowadays have come to understand the importance of Search Engine Optimization, or SEO.

It’s a process that affects the visibility of a specific website in an Internet search engine’s non-sponsored results.

Of course, everyone wants to be on the first page of Google, and in the highest position, which is no easy feat.

There are countless tutorials, videos, and articles out there explaining how a business can increase their search engine ranking, but it’s a difficult and involved process. With the rise of social media, however, there may be a new way to affect your business’s SEO.

Can social media increase your search engine placement?

One way to affect your business’s Google placement is to increase the number of your social media followers.


If your company has a large (and organic – don’t buy bots to be your followers) following on Twitter or another similar social media platform, it’ll provide a much needed boost to your search engine ranking. It can be a significant influence, so you should always strive to increase your follower count. Be consistent and stable with a unique message tailored for your brand and business – your audience wants to see unique and interesting content if they’re going to follow you.

Post daily in order to maintain interest.

Be consistent with the types of posts that you have, so if you prefer pictures on Instagram over tweets, stick with it. Engage with your followers – answer their questions and ask them for their opinions too. It will be a slow process, but continuously creating informative content and engaging with your current audience is one of the best ways to create a steady follower base.

In addition to growing your follower base, try to encourage referral traffic.

This means that your social media pages should be posting great content in order to attract more people to your business’s webpage, as you’ll be directing traffic from your social media platforms to your main webpage. It’s an easy strategy to increase your organic search rankings, something that’s an integral part of SEO.

It won’t happen overnight, but with a steady stream of referral traffic, your rankings should start to go up.

In addition to referral traffic, having great content on social media can allow for more backlinks – this means that your social media platforms could drive a lot more external links, which improves your business’s webpage’s authority in Google’s eyes. Increased authority is one of the key ways in which you can truly optimize your search engine ranking, and something that is often hard to come by organically, so take advantage of this strategy. Having great content on your social media platforms can easily raise your ranking in a variety of ways, so consider implementing the strategy that best fits your brand and business.

A more general benefit that comes with improving your social media content is increased brand awareness.

While this may seem unrelated to improving your search engine ranking, it’s actually quite an important component of an SEO strategy. By increasing your business’s overall reputation (through boosting engagement and posting high-quality content), your brand’s online presence will also be positively influenced. It will eventually lead to having greater search visibility through the use of increased branded searches, which Google will take into account when it comes to updating your ranking. This strategy will also improve your page’s authority, which ties back into having good quality content on your social media platforms.

In all, however, remember that a higher search engine ranking comes from providing your users with a great and daily experience.

Try to research the market and see what your competitors are doing – if your page can offer a more positive user experience than theirs, then increasing your ranking should be no problem. Any SEO strategy should take into account what will most benefit your business in the long run, so be sure to consider any of the above strategies (and others) before formulating your plan.

Zoe Moda Met Exenta PLM REVO and Fashion Became Fun Again

Zoe Moda Met Exenta PLM REVO and Fashion Became Fun Again

Colombian apparel maker, Sebastian Lopez, owner of Zoe, was completely overwhelmed before meeting Exenta’s PLM REVO. It saved the day by making fashion fun again. “I’m no longer burdened by twenty hour workdays where I’m combing through piles of spreadsheets, partial tech packs and multiple images just trying to piece orders together, get them right, and get them delivered on time. Don’t get me wrong, there are still plenty of long workdays, but PLM REVO has allowed me to spend my time where it matters most. Generating business, focusing on continued growth, increasing efficiencies, making customers happy, and increasing profitability for everyone involved in my supply chain.”

Before putting PLM REVO to work, Sebastian’s company was using multiple Excel spreadsheets to manage most data, and the information he was able to produce from it just wasn’t consistent, “I was losing big opportunities in the market because I wasn’t fast enough. I needed something easy and user friendly for all of my users,” recalled Sebastian of the troubled times. That’s when he knew he had to make the switch for his company. He had to innovate.

Sebastian isn’t alone. So many companies are now switching to cloud based systems due to the drawbacks of legacy PLM. One of the many reasons Zoe changed their system was because their old system was far too expensive to maintain. Legacy PLM requires its own staff because it’s on its own servers. However, web based PLM is run by a company’s vendors, so it requires no maintenance staff and it is much easier to implement.

In addition, before PLM REVO and its cost efficiency, small businesses could not even think about purchasing PLM software previously. It was nowhere near what they could afford. With expensive implementations and a system that wasn’t even that user friendly, it just wasn’t worth it to buy for anyone but large businesses with allocated IT budgets. Now, without the maintenance staff, PLM REVO is a complete game changer for small business owners that must run their businesses at extreme efficiencies given their narrow margins and cash flow demands. Their solution, a cloud based system, is more affordable and easier to use. In fact, it’s absolutely scalable for businesses of any size.

Legacy PLM is also extremely customized, meaning that initial implementation takes far too long to complete, and necessary upgrades are few and far between. In contrast, with web-based PLM, upgrades come out frequently, with quick bug fixes and new features. Problems are solved quickly and the software is constantly improving. Exenta puts out new upgrades every three weeks on average, making the user’s job much easier. Users no longer have to test their patience or use work-arounds for long durations, while waiting for upgrades that should be easy and automatic.

Instead of continuing to endure monstrous headache, cost overruns, delays and technology that just could not keep up, that involved either changing nothing or going with older platform PLM systems, Zoe decided it was time to go cloud based. This meant for them, a more user friendly experience with less expensive and less intensive training. Cloud based PLM is very tech friendly. Users generally don’t have to be too tech savvy to figure out the system, meaning they need less support from the tech team.

But the best part about cloud PLM is that it helps get your work completed more efficiently, and more quickly. Long gone are the days of multiple excel spreadsheets. With a web based system, you can work from any device including iPhones, Androids, tablets, or laptops. You can constantly be collaborating with your team, even if you’re on opposite sides of the world. SaaS PLM allows you to upload photos from anywhere, that everyone on your team can see. This eliminates unnecessary work time and lets users get their jobs done right and on time without running into problems.

Cloud PLM was able to help Zoe lower costs, increase productivity, and even make workers happier. Owner, Sebastian Lopez stated, “Employees are now having a lot more fun at their jobs. This directly effects the productivity of the company, now that we don’t have to waste time on tasks that aren’t adding value to the company, like the tedious excel spreadsheets I mentioned earlier.” Cloud PLM makes the lives of users far easier than when they were on a legacy system. The problems that cloud based PLM solves that I have outlined above are the direct cause of success for many companies all over the world. While there are many great software systems out there, we are so proud that our Exenta PLM software was able to help the team over at Zoe accomplish their goals as a company.

Exenta Completes Successful Recapitalization

Exenta Completes Successful Recapitalization

[New York City, October 11, 2018] Exenta, Inc., one of the nation’s leading software companies serving the apparel and soft goods industries, announced today that recent growth has enabled it to successfully provide liquidity for one of its original investors. The investor took a position in the company in 2008 and who, through a successor structure, assisted the company during its transition to a vertically integrated, international player in the apparel sector. Under the terms of the agreement, the position was fully satisfied by way of a transaction led by Star Mountain Capital. Mooreland Partners represented Exenta in the transaction.

Commenting on the transaction, Exenta CEO Roberto Mangual stated, “This is a proud moment in the development of Exenta. Our ownership structure is simplified and we are well positioned to continue our rapid growth.”


Designed for the apparel, footwear, accessories, home furnishings and other fashion-related industries, EXENTA empowers brands, manufacturers, and retailers to advance and scale their businesses by accelerating and improving performance across the entire business and global supply chain. The EXENTA™ enterprise solution provides global process visibility, control and collaboration by combining traditionally independent Enterprise Resource Planning (ERP), Product Lifecycle Management (PLM), Sourcing & Supply Chain Management (SCM), Materials Requirements Planning (MRP), Shop Floor Control (SFC), Electronic Data Interchange (EDI), Warehouse Management (WMS), Financial Management (FMS), and other productivity tools into a single, fashion-focused business system. For more information, visit


The Value of Partnerships

The Value of Partnerships

In our industry, strong brand partnerships are important. Each side benefits greatly from joint promotions, marketing materials, and social media programming. In a time where there are so many brands and everyone is struggling to make themselves seen and heard, it only makes sense to help each other out by cross promoting, especially when your products are complementary.

The best way to begin a partnership beneficial to all parties, is to send out a press release to both of your media contact lists announcing your partnership. This gets you double the exposure, and the press is free. What could be better? I like to follow the press release up with some social media posts and maybe even a blog post explaining why your products work so well together.

Partnerships don’t have to cost anything, but they can really help brands of all sizes in their journey to create brand awareness and generate leads for their company. There are so many great examples of this, but the following are my personal favorite success stories.

Not everyone needs to be this extreme in their partnerships, but what Apple and MasterCard did, ended up being extremely successful. I’m sure most of you have heard of Apple Pay. Well, it was created by these two brands who each had something different to offer, and they saw an opportunity to create something that both of them could contribute to successfully. Now, in almost every store you’ll find that they accept Apple Pay as a valid form of payment. This makes the consumer’s life so much easier. Did you forget your credit card at home? Running out of cash? No problem! Pay with your phone! This was really a genius invention that MasterCard and Apple thought up, and it all started as a brand partnership.

There are also opportunities to get even more creative with your partnership. Just take Walmart and Buzzfeed for example. Don’t they sound like an unlikely pair? They were actually able to reach both of their huge audiences and bring them together through Buzzfeed’s Tasty videos. These are the recipe videos you’ve probably seen on Facebook oh I don’t know, a million times. They’re so addicting to watch, which is probably why Walmart wanted in. Buzzfeed made their recipe videos using food only from Walmart, so that when viewers followed the recipes, they knew exactly what to get and where to get it.

If you’re creative, there are many types of brand partnerships available. By keeping it interesting, and creating value for the consumer, like the above brands did, the possibilities are endless. I highly recommend developing multiple partnerships with brands who are complementary, creative, and great to work with.

What Millennials Look for in a Brand

What Millennials Look for in a Brand

Millennials are interesting customers. They don’t respond well to annoying sales pitches. Instead, they are eager to hear the story behind the brands. Are they socially conscious? Environmentally sustainable? They’re also interested in knowing more about the history of the brand and the company.

Millennials also love a good Instagram page. So brands with even, consistent aesthetics are bound to catch their eye. Each photo must have good lighting, and it’s best for all of the photos to have the same filter. Everlane, Free People, and Miu Miu are just a few examples of companies that “get it.” Lots of bloggers and influencers will team up for a paid partnership with a brand, where they’ll take high quality photos wearing their clothing, it almost looks like ads themselves. These Insta-bloggers are so creative, it’s no wonder they’re bringing in tons of business.

A witty sense of humor on Twitter will take you a long way as well. Think of Chrissy Teigen and her brand. So many people found out about her and are now buying her cookbooks because they know who she is from Twitter. Sure, she may be a supermodel and the wife of John Legend, but now, she’s a business woman too, making constant appearances on TV because of her personality, which she showed to fans online.

Personalization is important as well with millennials. They tend to want a product perfectly tailored to them. Levi’s is a great example of this. People love them for that local, American, homegrown feel that people love to support. But Levi’s isn’t just an American brand. Their clothing is sold nearly everywhere, and is extremely popular overseas, especially in Europe. It goes to show how big of an impact a personalized story can have on the consumer. Now, people all over the world are wearing “American jeans” because they love the story.

Brands can now be found in multiple ways, such as print ads, social media, and public relations. It takes a multi-disciplinary approach to reach and impact them. When millennials come across brands they like, they also expect authenticity. You can no longer just say, “buy my product.” They want to know the attitude of the brand and what it represents.

You have to be innovative to reach millennials, because they expect significantly more in communicating a brand than previous generations have. You can’t just put up a poster and hope that people will buy your product these days. Some newer techniques include pop-up shops, discounts when using a specific influencer’s code on the brand’s website, and meet and greet events. You just have to get creative.