The Importance of Website Design and UX for Your Business

by Roberto Mangual | November 21, 2018

Any company that operates in any capacity on the Internet will come to learn the value of having a great user interface, design and functionality for its website.


Nowadays, there are almost an infinite number of pages and sites on the Worldwide Web, but the truly successful sites and pages are those that understand how important it is to provide an attractive, functional, and accessible website. Visitors, especially potential customers, don’t want to deal with a frustrating or unattractive site – there are so many other options on the Internet that they can turn to. Due to stiff competition, companies have had to learn how to up their design game, and those that have successfully mastered it are those who have followed a few key techniques. The importance of a great design simply cannot be overstated.

The best websites have a user interface and design that is, in a word, simple.

The less clutter your website has, the better – too much content is bound to confuse your audience, which can lead to frustration. It’s important to have a clean and concise presentation, one that can guide your audience, because it’s basically a first impression. Your site is, in essence, a presentation of your products and your company in general. If the presentation is cluttered or disorganized, then your products and services, by extension, will also seem subpar.

A minimalistic and beautifully designed page makes your services and products shine.

Simplicity prevents frustration within your audience. Too much detail or clutter is confusing and confusion leads to frustrated customers. They won’t make the purchase they desire to make, even if you have exactly what they want in inventory and ready to ship. Simplicity, minimalism, and a great first impression image is key to telling your potential buyers we have what you want and we will deliver it to you quickly. More and more having a digital presence and great presentation is vital to successful sales. Companies nowadays have no choice but to invest time and resources into developing an accessible and aesthetically pleasing website. First impressions matter.

Your platform needs to communicate quickly and clearly to your visitors and clients.

With the right design and format, communication between you and your audience is the primary goal – effective communication is needed to address any and all of your audience’s needs. Make sure that the platform you choose to present your ideas on will be accessible to all; otherwise, what’s the point of having a platform if it isn’t reaching the right people? Your buyers. Having a solid and functional design will go a long way in creating and fostering the right type of communication.

Be sure to focus on both form and function.

An attractive page is useless if it doesn’t perform relevant functions well. A functional page can be hindered by a lack of aesthetics. Customers nowadays want to see and visit a page that is both useful and visually pleasing to look at or scroll through. If it’s difficult to interact with, most prospective customers will most likely leave in just a few seconds, resulting in a loss of business. Make it easy for a customer to give you their patronage; after all, that’s why they’re browsing for services and products in the first place. Customers and prospects have to be able to quickly understand your message and easily communicate with you, and ideally via an easy and single click.

Your site must be fast and responsive.

Having a frustrating or laggy website can result in some serious consequences, such as lost sales opportunities. Customers simply do not have the patience to deal with confusing menus and hard-to-find links. As audiences become more and more tech-savvy in the Internet Age, they begin to expect more from companies that operate all or parts of their business online. As a result, having a good user interface design (and a good user experience) can truly be the deciding factor in a customer’s choice to support your company instead of your competitors’. Focus on providing a seamless and hassle-free user experience, and invest in creating a logical user interface design.

In all, it’s become more and more clear that designing a simple, attractive and functional website is key in attracting new and old customers alike. Keep it simple and intuitive – don’t frustrate your potential clients. With a great website, it’ll be far easier for your company to succeed, particularly in a competitive industry.