From July 27-29, Colombiamoda and Colombiatex were held together for the first time in Medellin, Colombia. Colombiamoda, Colombia’s yearly fashion week, and Colombiatex, a textile show that features textile suppliers and technology solutions, came together to revitalize and reactivate the textile fashion industry in Colombia. The events provided a unique and all-encompassing look into different avenues of the fashion supply chain and integrated all players to discuss topics such as sustainability and digitalization.
This year, nearly 500 exhibitors from around the world met to discuss and carry out different deals involving textiles, sleepwear, sportswear, denim, leather goods, jewelry, and more. Because of the pandemic, many of those in attendance were virtual. However, this did not take away the incredible experience provided by the two events. The two events offered various reports, conferences, presentations and other content showcasing new practices and technologies available to fashion brands today, and how they can increase efficiency, and therefore profits, reduce waste, and more. The Sustainability Route at Colombiatex and Colombiamoda focused heavily not only on fashion’s impact on the environment and the good that can come from more sustainable practices, but how these practices are becoming much more attainable for companies.
“We celebrate the Colombiatex and Colombiamoda merge for the 2021 trade shows. We believe that they will promote a speedy economic recovery of the industry through their joint leadership,” said Flavia Santoro, president of Procolombia. “In 2020, 8,000 international buyers acquired Colombian fashion products, giving us their vote of confidence, and this year with the lessons learned during the pandemic, Colombia is readier than ever to welcome international buyers to the fashion industry’s most important fair by offering sustainable and responsible fashion.”
Exenta participated in this unprecedented event by hosting a virtual booth, showing attendees the many positive (and attainable) changes technology can make for a fashion textile company. Colombiatex and Colombiamoda joining together in 2021 provided a unique omnichannel experience that brought all the value chain players together from around the world to discuss the future of the industry.
To learn more about these joined events, click here.